Good design is as little design as possible
felt in the gut.
I reject the notion that good design should be invisible or unobtrusive. For me, digital experiences are not just a streamlined tool; it's a visceral experience that can inspire, challenge, and express the soul of the brand. I believe in leveraging artistic intuition and emotion to craft interfaces that are felt and brands that narrate compelling stories.
Design systems are the foundation, but my focus lies in what sits on top, expressing the living spirit of the brand and the evolving user experience. Design should be more than just functional, it should be felt in your gut.
I specialize in adding identity and emotion to product design by leveraging artistic intuition and expressive motion.
I'm Hanna and Hint is the studio name I operate under. For 10+ years I've been diving into product design and motion, carving out my own perspective on design. I'm based in Stockholm but my clients are spread all over the world.
What I do
Interfaces that you feel.
Balancing best practice UX patterns & contemporary visuals, I create bold and easy to use digital products.
Expressive Design systems.
I’ve been part of the creation of countless Design Systems. What I do best is to push the expression and flexibility of the system to allow for a variable experience that aims to unshackle designers in their process to let the brand shine in all contexts. Defining when to be bold, and when to be toned down.
Brands with a story.
Nothing beats a strong story, and what better medium to tell your story than with a well crafted concept video and a unique motion language.
Motion as my main tool.
Motion is one of the most efficient ways to create personality in your product without compromising usability. By creating a dynamic UI that changes and feels alive, we get an iconic product that draws users in and keep them coming back for more.
How I operate
Need full project, a kick-start or a final polish to push the work? I execute projects from start to finish, leveraging my decade long experience creating vision work, moodboards and road maps to get your work of to a rocket start. Or get me onboard at the very end of a project to add that missing magical spark.
Need a team or do you already have one? I have excellent teammates with a great variety of skills to form the team you need. Or we can enforce your in-house team to push the work and spark new thinking.