Automattic is the company behind WordPress.com, WooCommerce, WordPress VIP, Pressable, Jetpack, Tumblr, and more. Their newest initiative is Automattic for Agencies, a partnership that empowers creative agencies with scalable hosting solutions, premier support, and unique benefits tailored for WordPress-focused businesses.

 

I collaborated with the Automattic team to elevate their brand expression to reflect their human and approachable personality, while also developing new features, enhance their product and marketing initiatives. My scope of work spanned multiple touch points across the service: Brand, color, illustration, newsletter templates, post-purchase experiences, animated celebratory moments and an extensive tiering system, to name a few.