The SL app
I was to lead visual designer of the team when Stockholm Transit (in Sweden, known as SL) commissioned Topp to design their new app. It contains features such as ticket purchase, journey planner and traffic info.
Aligning with Stockholm Transit’s brand while ensuring that iconography and readability was adapted and optimized for the mobile context. It was also important that the app communicated a “feeling of Stockholm”, which is shown through the warmth and friendliness of the citizens of this capital in the north. Our goal was to create an app that felt personal, not only relying on the standard components found in iOS or Android platforms. We felt that the main views of the app had to be unique, iconic, and marketable, not only another generic travel app in the app store.